Blogs, Articles & Press



How to Invest Your Marketing Dollars to Stay Ahead of Your Competition

Face the melancholy music, people…money matters, at least in business. The more money your business makes, the more support and technology it can implement to increase efficiency, reduce overhead and compete with greater veracity. But in today’s online marketplace, standards are constantly changing, tactics are ever evolving and the language is sometimes foreign, making investment decisions as confusing as cayenne flavored ice cream. To help you navigate, we’ve got the scoop on which investments are most important to your online success:


Discovery & Information Architecture: Why These Phases of Your Website Construction Are Mega Important

Too many digital agencies are missing the mark on a couple of the most important phases of the web design and development process – discovery and information architecture. Remove these steps from production and it’s like a map with no cardinal direction, a construction project with no blue print, an Ikea furniture set with no assembly instructions...the horror!


Penny Wise or Pound Foolish? Why Hosting your Own Website Doesn’t Add Up

Web hosting is about as foreign to most as that clickety clack Khoisan language, indigenous to South Africa. Despite it’s convoluted nature, every website owner eventually has to decide whether to host their own website or pass the buck to their digital agency. But how do you know which option is best for you if you don’t even know what hosting your own website means?


Knowing Your Role: Why Client Participation in the Web Design and Development Process is Imperative

Teamwork. One little word that can make a big difference when building a new website. As if you didn’t get this lecture enough in grade school, we’re here to drill you again. Except this time, we won’t mandate awkward gym uniforms or first period dodge ball (unless you really want it).


The Digital Agency Breakup: Why You Leave and What You Should Do Next

It doesn’t matter if a split is between two people or two businesses, breakups are tough! Someone always feels like they got the raw end of the stick and the worse the situation is, the more tainted the task of finding future relationships. But a bad breakup isn’t the time to self-loath and throw away the importance of your digital investments – it’s time to reflect, pick up the broken pieces and move on! Grab some tissues, a bottle of wine, your Sarah McLachlan playlist – whatever gets you through and let's take a gander at some of the most common breakup scenarios and what you need to do to get back on your feet.


10 Warning Signs You're Doing Business with the Wrong Digital Agency

Does something seem off about your digital agency? Maybe you don’t believe in their ability to produce the website you’ve envisioned. Perhaps they contradict themselves or make promises that seem unattainable. You get that knot in your stomach and think, should I trust my gut and get out?


Growth Nurturing From Your Digital Agency: Why You Need it and How to Get It

Think of your website as a pet. Could be a dog…a cat…a hermit crab…the point is, your website is like a living, breathing creature that requires constant care and attention. To avoid investing in a website that ends up like a carnival goldfish in the toilet; you need a digital agency with plans to nurture growth. Whether you’re a first time or seasoned pixel parent, care instructions for your website development project are as follows:


The its, it's Blunder

At k2dsquared, we’re a lead by example, publicly trip and start to jog (like we meant to do that) type of digital agency. If you’re looking for human, stick around – we’re a colorful bunch! If you’re looking for heartless robots, we know a few wannabe competitors we can set you up with…




Inbound Marketing Campaigns: 7 Tips for Convincing your Boss to Invest

Before we begin, lets get one thing straight - inbound marketing isn’t a trend; it’s a standard. Anyone waiting for the popularity of blogs, social media and email marketing to die down will be waiting a long time and we’d like to take a moment to remind you of what happened to the dinosaurs…they didn’t make it!




Inbound Marketing with Email – The Ultimate ROI

Email marketing is as old as dirt... or pixels. It’s been around since before the Internet (if you can imagine such a thing). In fact, the first email was created in 1972! Jimmy Carter was using it to plan his campaign in 1976. Even Queen Elizabeth sent an email that year (you go girl)! But just because something is old doesn’t mean it’s out-dated. Case and point – Bruce Springsteen.




Inbound Marketing with Social Media

Did you know that Internet users spend 4x more on Facebook than they do Google? Were you aware that there are currently 1,310,000,000 active monthly Facebook users? Or 277,000,000 LinkedIn users? Or 1,000,000,000 twitter users? Head spinning with commas and zeros, yet? We’ve got one more number for you…

Did you know that social media has a 100% higher lead-to-close- rate than outbound marketing?Sounds enticing, right?




Tracking with Google Analytics: The Importance of Measuring Your Marketing Campaigns

By definition, insanity is repeatedly performing the same action and expecting a different outcome. You wouldn’t continue to run into a brick wall after discovering that it hurt. So then – why are you repeatedly spending money on marketing tactics that aren’t delivering the results you want? That’s just plain crazy making!
 




Why Finding a Website Company to Partner with is Better than the Band-Aid Approach

Have you ever thought to yourself, "I want a simple website that doesn't require ongoing fees." This sounds like a valid desire, especially for all you average-Joes-on-a-budget, right?

Errrr, wrong!

This approach doesn't always play out so well in the end. But the question sure as heck got us thinking, “what does the average person actually know about a website and the nourishment involved to maintain them?”




Inbound vs. Outbound Marketing

In today’s concrete jungle, advertising is about self-preservation. There are two marketing camps within this concrete jungle, outbound and inbound. To properly furnish your hunt for success, you’ll need to know how each camp operates to survive.




What Does SEO Mean to You?

Every time a website utilizes its SEO strategy, an angel gets its wings. OK, not really – but it’s equally magical! SEO or Search Engine Optimization is today’s popular buzz acronym and if you don’t fully understand what it means for your site – you’ve come to the right place. Here’s what you need to know:




k2dsquared Proudly Launches New Site to Showcase Revitalized Brand

Columbus, OH (April 2014) – k2dsquared, a service-rich digital agency that provides custom web design and development, Internet branding and enterprise level CMS solutions to local and national organizations, proudly launched a new website to showcase their fresh look and refined brand image.




The Great Divide: Open vs. Closed Source CMS

A new website. A first website. Renovations to your current website. Whatever the case may be, you will inevitably face the great divide. Do you choose an open or closed source content management system (CMS)? It seems like a tough debate. You’ve likely seen advertisements for open CMS solutions, like WordPress, Joomla and Drupal. And the digital agency responsible for your web design and development has also probably told you about closed source CMS solutions like Kentico, Ektron or Sitefinity. Like the smarty-pants marketer you are, you’ve decided to get educated on the topic to make a decision that will best represent your business, right? Bravo! We hope you brought your appetite – let’s dig in!




k2dsquared’s, Kiersten Turos - Named One of The Top 20 People to Know in 2014 By Columbus Business First

Columbus, OH (April 2014) – Kiersten Turos, Partner and Creative Director for k2dsquared, a digital agency that specializes in web design and development, was recently recognized by Columbus Business First as one of the top 20 people to know in Technology this year.




Mobile Websites vs. Responsive Website Design...
Which is The Better Fit For You?

Before we enter into a riveting discussion on mobile technology, let’s warm up with some 2013 statistics, shall we?

91% of earth’s population owns a mobile phone. That’s right…earth.
56% of those mobile phones are smartphones.
50% of smartphones act as a user’s primary Internet surfing tool.

There is no denying it – the world has gone mobile. It’s a revolution! But in order to decide how your business is going to progress, you first need to understand the difference between a mobile website and responsive website design.




  • How to Invest Your Marketing Dollars to Stay Ahead of Your Competition Read more
  • Discovery & Information Architecture: Why These Phases of Your Website Construction Are Mega Importa read more
  • Penny Wise or Pound Foolish? Why Hosting your Own Website Doesn’t Add Up learn more
  • Knowing Your Role: Why Client Participation in the Web Design and Development Process is Imperative Why it's important
  • The Digital Agency Breakup: Why You Leave and What You Should Do Next Read more
  • 10 Warning Signs You're Doing Business with the Wrong Digital Agency Learn what to look out for
  • Growth Nurturing From Your Digital Agency: Why You Need it and How to Get It Caretaker instructions here
  • The its, it's Blunder Lets learn the difference...
  • Inbound Marketing Campaigns: 7 Tips for Convincing your Boss to Invest Time to get your foot out of the tar pit we call traditional marketing and evolve.
  • Inbound Marketing with Email Lets learn how to get your ultimate ROI
  • Inbound Marketing with Social Media Sounds enticing, right?
  • Tracking with Google Analytics Need some advice?
  • Why Finding a Website Company to Partner with is Better than the Band-Aid Approach Learn the difference here
  • Inbound vs. Outbound Marketing Grab your safari gear and let’s get started, mate!
  • What Does SEO Mean to You? get your wings
  • Press Release: Brand | April 2014 read all about our brand refresh
  • The Great Divide: Open vs. Closed Source CMS this is the bottom line
  • Press Release: CBF Tech20 | April 2014 catch up with one of our partners in CBF
  • Mobile Websites vs. Responsive Website Design ... this is our take