Growth Nurturing From Your Digital Agency: Why You Need it and How to Get It
Think of your website as a pet. Could be a dog…a cat…a hermit crab…the point is, your website is like a living, breathing creature that requires constant care and attention. To avoid investing in a website that ends up like a carnival goldfish in the toilet; you need a digital agency with plans to nurture growth. Whether you’re a first time or seasoned pixel parent, care instructions for your website development project are as follows:
1. Adopt an All-in-One Caretaker
Select a digital agency
that can offer all-in-one support. You aren’t just building a website, you’re developing an experience that must transcend the site launch to deliver on future goals. Services to look for include:
Custom web design & development
Content management system integration
Hosting & site maintenance
Search Engine Marketing (SEO)
Search Engine Management (SEM)
Mobile & responsive solutions
2. Pay Attention to the Discovery Phase
To construct a website that is brilliantly reflective of your best qualities, a digital agency kind of needs to know who you are. Make sure their discovery phase endeavors to uncover the ‘who, what, when, where, why and how of your business, especially as it applies to the future. Where does your business see itself in five years? How does it want to get there? This is your time to shine, boss. Take center stage and demand the attention you deserve!
3. Provide an Enterprise-Level CMS Habitat
solutions empower organizations of any size to compete with bigwig companies like Sony, ESPN and McDonalds by providing a tool-rich environment for their website to live. These solutions are scalable, able to support even the most unpredictable growth spurts and don’t require that users have a technical degree to utilize out-of-the-box features like:
Web content management
Intranet & collaboration
4. Feed Your Website with Inbound Marketing
A healthy diet of daily visitors is critical to the livelihood of your website. If you want to bring home the bacon, you need to work with your digital agency to develop an inbound marketing strategy. This strategy should target audiences and consist of content-rich ingredients like:
Social media interaction
Ebooks & whitepapers
5. Plan for Your Website’s Future
Luckily, we aren’t talking college tuition (phew)! But we are talking innovative vision! Every detail of your website’s construction and care should focus on the future to ensure that brand design can outshine new competition, functionality is scalable and marketing remains fresh. It’s called forward thinking and it’s the key to preparing for and managing growth.
By adhering to these standards for care, your website will develop into a healthy entity, strong enough to handle expansion as your needs and wants change. Don’t flush your fate down the toilet; team up with a digital agency that will nurture your progress from concept to completion and every day thereafter.