Mobile Websites vs. Responsive Website Design...
Which is The Better Fit For You?
Before we enter into a riveting discussion on mobile technology, let’s warm up with some 2013 statistics, shall we?
91% of earth’s population owns a mobile phone. That’s right…earth.
56% of those mobile phones are smartphones.
50% of smartphones act as a user’s primary Internet surfing tool.
There is no denying it – the world has gone mobile. It’s a revolution! But in order to decide how your business is going to progress, you first need to understand the difference between a mobile website and responsive website design.
A mobile website is built in addition to your existing website and will provide mobile audiences with a more simplistic view of your website. When your audience visits your site using a mobile device, your site recognizes this and automatically redirects the user to a mobile version to optimize the experience.
Responsive Website Design
Responsive design is a part of your website. It’s built on the same URL and instinctively generates an optimal viewing experience for virtually any screen size. As your audience visits your site, this technology instantaneously reads their mobile device screen specifications and tailor fits accordingly. Similarly, if your visitor chooses to view your site on a larger display such as a flat screen, responsive website design will auto-format for best quality.
Now that we know the difference, let’s get down to the nitty gritty. Your success is riding on your business’s ability to adapt. Technology isn’t going to stop evolving and people aren’t going to quit investing in it. They’re having too much fun!
Whichever mobile optimization solution you choose, know this – you’re going to have to pick one if you want to compete in today’s market. Luckily, there isn’t a right or wrong answer, but there is a right fit and a wrong fit. Lets explore the future of your website…
The Skinny on Mobile Websites
Mobile websites are less expensive. They do not require a design overhaul on your current site and are relatively simple to transition into. Since mobile websites are not fully integrated into your current site, they will be very basic, only including the information for which your mobile users are likely to be searching (address, phone number, hours of operation, basic product or service descriptions).
Because of a mobile website’s simplistic nature, there are more opportunities for DIY interaction between you and your mobile site (create templates, insert content, upload images).
With certain CMS platforms, like Kentico, site owners can update information on one version of their site and those changes will auto-populate within the other site version, saving time and preventing headaches.
The Skinny on Responsive Design
Choosing a responsive design rebuild for your site will cost more, but google and your web developer will thank you for it. Because responsive website design is built into your site, it utilizes a single source code, which Google search engines and your web developer will prefer.
In the long run, maintenance is minimal with responsive website design. These sites are easier to update and don’t require attention every time a new mobile device is released, however, the initial upgrade is going to take some time and effort. Responsive website design supports the use of managed advertisements, tracking features, online payments, redirects and other codes. In other words, these sites can provide the same usability from any device as your current site - no holdbacks.
Which Size Are You?
Let’s break it down one more time…
Mobile websites are ideal for:
Visitors looking for basic functionality
Current websites that are not within reach of an expiration date
Responsive Design Websites are ideal for:
Businesses with larger budgets
Visitors looking for sophisticated tools for online payments, account management or online scheduling
Websites in need of a rebuild or revitalization
Talk about your marketing goals with an experienced digital agency that provides custom web design and development.. Based on your budget, audience and marketing expectations, your digital agency will custom fit a mobile website or redesign your existing site to include responsive technology so that your business can officially join the mobile revolution.