The Digital Agency Breakup: Why You Leave and What You Should Do Next

It doesn’t matter if a split is between two people or two businesses, breakups are tough! Someone always feels like they got the raw end of the stick and the worse the situation is, the more tainted the task of finding future relationships. But a bad breakup isn’t the time to self-loath and throw away the importance of your digital investments – it’s time to reflect, pick up the broken pieces and move on! Grab some tissues, a bottle of wine, your Sarah McLachlan playlist – whatever gets you through and let's take a gander at some of the most common breakup scenarios and what you need to do to get back on your feet.  

 

Company Goes Out of Business

Ah, yes; the old “going out of business” breakup. This scenario is a stinger because odds were – your relationship with the digital agency was good. You knew them, they knew you and it’s likely you already had an established investment via your website, hosting and marketing.

 

How to protect yourself: Know the company you’re getting involved with. How long have they been in business? How many clients do they currently serve? Your online identity is a big investment; don’t be afraid to ask hard-hitting questions to make certain the company you’re signing on with won’t be extinct in a year or two.


What to do if this happens to you: If the digital agency you’ve been working with suddenly tanks, you need to know how quickly the company is going under. If they are responsible for your hosting, priority number one should be to find another provider that can seamlessly take over without disruption of service. Talk to the digital agency about an exit strategy and immediately begin shopping for a new agency.

 

The Digital Agency is Unresponsive

Ugh, these breakups are among the most obnoxious. Everything looks good until a conversation needs to be had. That’s when your digital agency decides they’ve forgotten how to use their phone or send an email. Relationships are built with communication and if it’s lacking or non-existent, the partnership will not survive.

How to protect yourself: Make sure the digital agency you are choosing to work with isn’t too large to provide one-on-one customer support. Pay attention to their behavior during the preliminary stages of business discussion and ask about their production process. It should be client centric.

What to do if this happens to you: Call your digital agency out on their lack of response. Clearly communicate with them that you are unsatisfied with the caliber of connection you share. If their behavior doesn’t change, you need to move on and find a digital agency that will respect your time.  

 

Services Are Sub-Par

Just when you think you’ve finally met your match, they prove it’s too good to be true. A desperate digital agency will make promises they can’t keep. Maybe they claim to provide certain services but you come to find they don’t. Perhaps they tell you they’re a top tier agency but can’t deliver on the most advanced digital tools. Before you know it, you’re caught in their web of lies and frustrated beyond comprehension.

How to protect yourself: Before you enter into a business deal with a digital agency, check out their portfolio and call on references. If you have specific expectations, make sure their experience aligns accordingly. Ask for proof and do your part to fact check before you make a decision to partner up.

What to do if this happens to you: Don’t settle. There are virtually limitless options to choose from for your digital requirements. Set a high standard for your partnership by self-educating on what the proper expectations are to have and don’t stray from your standards once they’ve been established. If a digital agency can’t provide everything you need, walk away from the situation and find one that can.

 

The Grand Takeaway!

A proper fitting digital agency can step in at any point to continue service. It doesn’t matter if you’re in the middle of a major website rebuild, looking for a new hosting provider or needing help with loose ends in your marketing strategy; there is no such thing as “locked in”.

There is also no such thing as “all in” service. A digital agency can provide as much or as little support as you need, be it:
Development needs only
Design needs only
Post launch assistance retainers
Small design and development updates
Maintenance & support
Inbound marketing

The point is – your mom, dad, friend, whomever was right; there are plenty of fish in the sea! Don’t settle for mediocrity. Keep searching until you find a digital agency with stability within the marketplace that follows through with their word, supports your expectations and continues to evolve.


The Digital Agency Breakup: Why You Leave and What You Should Do Next

It doesn’t matter if a split is between two people or two businesses, breakups are tough! Someone always feels like they got the raw end of the stick and the worse the situation is, the more tainted the task of finding future relationships. But a bad breakup isn’t the time to self-loath and throw away the importance of your digital investments – it’s time to reflect, pick up the broken pieces and move on! Grab some tissues, a bottle of wine, your Sarah McLachlan playlist – whatever gets you through and let's take a gander at some of the most common breakup scenarios and what you need to do to get back on your feet.  

 

Company Goes Out of Business

Ah, yes; the old “going out of business” breakup. This scenario is a stinger because odds were – your relationship with the digital agency was good. You knew them, they knew you and it’s likely you already had an established investment via your website, hosting and marketing.

 

How to protect yourself: Know the company you’re getting involved with. How long have they been in business? How many clients do they currently serve? Your online identity is a big investment; don’t be afraid to ask hard-hitting questions to make certain the company you’re signing on with won’t be extinct in a year or two.


What to do if this happens to you: If the digital agency you’ve been working with suddenly tanks, you need to know how quickly the company is going under. If they are responsible for your hosting, priority number one should be to find another provider that can seamlessly take over without disruption of service. Talk to the digital agency about an exit strategy and immediately begin shopping for a new agency.

 

The Digital Agency is Unresponsive

Ugh, these breakups are among the most obnoxious. Everything looks good until a conversation needs to be had. That’s when your digital agency decides they’ve forgotten how to use their phone or send an email. Relationships are built with communication and if it’s lacking or non-existent, the partnership will not survive.

How to protect yourself: Make sure the digital agency you are choosing to work with isn’t too large to provide one-on-one customer support. Pay attention to their behavior during the preliminary stages of business discussion and ask about their production process. It should be client centric.

What to do if this happens to you: Call your digital agency out on their lack of response. Clearly communicate with them that you are unsatisfied with the caliber of connection you share. If their behavior doesn’t change, you need to move on and find a digital agency that will respect your time.  

 

Services Are Sub-Par

Just when you think you’ve finally met your match, they prove it’s too good to be true. A desperate digital agency will make promises they can’t keep. Maybe they claim to provide certain services but you come to find they don’t. Perhaps they tell you they’re a top tier agency but can’t deliver on the most advanced digital tools. Before you know it, you’re caught in their web of lies and frustrated beyond comprehension.

How to protect yourself: Before you enter into a business deal with a digital agency, check out their portfolio and call on references. If you have specific expectations, make sure their experience aligns accordingly. Ask for proof and do your part to fact check before you make a decision to partner up.

What to do if this happens to you: Don’t settle. There are virtually limitless options to choose from for your digital requirements. Set a high standard for your partnership by self-educating on what the proper expectations are to have and don’t stray from your standards once they’ve been established. If a digital agency can’t provide everything you need, walk away from the situation and find one that can.

 

The Grand Takeaway!

A proper fitting digital agency can step in at any point to continue service. It doesn’t matter if you’re in the middle of a major website rebuild, looking for a new hosting provider or needing help with loose ends in your marketing strategy; there is no such thing as “locked in”.

There is also no such thing as “all in” service. A digital agency can provide as much or as little support as you need, be it:
Development needs only
Design needs only
Post launch assistance retainers
Small design and development updates
Maintenance & support
Inbound marketing

The point is – your mom, dad, friend, whomever was right; there are plenty of fish in the sea! Don’t settle for mediocrity. Keep searching until you find a digital agency with stability within the marketplace that follows through with their word, supports your expectations and continues to evolve.