Why Finding a Website Company to Partner with is Better than the Band-Aid Approach
Have you ever thought to yourself, "I want a simple website that doesn't require ongoing fees." This sounds like a valid desire, especially for all you average-Joes-on-a-budget, right?
This approach doesn't always play out so well in the end. But the question sure as heck got us thinking, “what does the average person actually know about a website and the nourishment involved to maintain them?”
I've learned that most potential clients are looking for advice - the web world is complex and intimidating. That's why we're here - to educate you! Website owners need to know the basics of what goes into building and maintaining a site so they can make smart decisions about the kind of web support that best fits their online goals.
Most people see ads like - get a website for $49, and think they will have a site up and running in a week. While this is a direction you can take (free country and all), beware that you will undoubtedly end up with a template-type website that looks just like everyone else who decided to take this route.
By templated, we mean: no branding, no information architecture or custom wire framing, no custom design to reflect your company image, no marketing support... No, nada, nothing! What you will get is a website that blends in with your competition and doesn't showcase the unique you. Once the website is launched, you will pay your $9.99 monthly hosting fee and that will be it. Until, of course, something goes wrong and you need help!
Websites built by template services frequently experience poor coding, broken links and limited customization. When the cyber-crud hits the fan, who are you going to call? Not the ghost busters! Well, you can but we don’t recommend it. You’re going to a 3rd party vendor, your hosting company or the people who created this monster to fix the problem. And guess what? This could take days!
By the time you get the support you need, you end up paying more in the end to have problems fixed and necessary software updates made. This is where partnering with a digital marketing company comes in handy. Ease the sheer panic of trying to keep up with the Kardashians... Errr, I mean technology and invest your money in creating something true to you through the built in support of industry experts.
The digital marketing world is complex, overwhelming and ever changing. It’s practically a different language! How do you keep up when your plate is already full? By partnering with a digital marketing company, you have your own personal translator that acts as an extension of your marketing department and puts your support requirements at the top of their priority list.
To us - a website is more than just some thing you build in a week. Websites are complex, all-encompassing, adapting, living, breathing creatures. A pet, if you will. And we all know what happens if you forget to feed the hamster for a week…or month...(insert awkward cough here). It dies and so does your website.
Bottom line (here is where we rip the band-aid off) you get what you pay for! The next time your boss gives you the task of selecting a vendor to design a new website, make sure you choose a digital marketing company that can take you through a thorough process. Think about what makes your company different and ask yourself, “Can my company’s essence be recreated in a week?” No way! You’re far too interesting and inimitable! Give yourself more credit than that.
Consider what goes into properly developing your online identity and think about what you, your company and your visitors need of the website. Don’t forget – a great website is nothing if visitors aren't finding it, so be sure to implement post-launch marketing activities to build visitor trust and brand awareness. The end goal is always to drive traffic to your website and convert visitors to leads and sales. In the long run, you'll be happy you paid ongoing fees to cover hosting, support, maintenance and software updates. Like mamas kiss on your boo-boo, a digital agency will take all the pain away from technology stingers like software lapses, security breaches and site-down-times.