Search Engine Optimization (SEO)     Search Engine Optimization is a key driver toward website success. It’s not necessary to pay big money to an SEO service to get your site listed- just follow these top ten tips and you’ll be on your way to becoming a self-made SEO star. Keep it current. Fresh content can help improve your rankings. Content freshness adds relevancy to your site in the eyes of the search engines. Schedule updates of your site every 4-6 weeks. Choose your words carefully. Think about the words potential clients would type to find your website or services that you offer. As you write your content, be certain to include those keywords and phrases in high-profile areas of the site (i.e. headings, top of pages, etc.) and often throughout the site. These words are your “target keywords” and will be the ones that the search engines pick up. Make your keywords work for you. In other words, if your business is selling tandem bicycles then link to “tandem bicycles” instead of a “Click here” link. Name your pages wisely. Make sure the page names make sense and include your keywords. Create a useful, information-rich site featuring pages that clearly and accurately describe your content. Include a 25- word or less description of your entire web site to be used in meta tags and search engine submissions. Use text for important information. If you can avoid using images to display important names, content or links within your site, you will increase your searchability. Be descriptive. Make sure that your TITLE and ALT tags are descriptive and accurate. Promote linkability. Make sure your site provides a clear hierarchy and text links. Every page should be reachable from at least one static text link. Keep the number of links on one page to less than 100. Get tested. Check your site regularly for broken links and correct HTML. Offer a site map. A linked site map can be an easy way to direct potential clients to all pages of your site. These are just a few of the basics for high-ranking SEO. If some of these things feel like they are out of your skill set or realm of web knowledge- it’s okay! But, do yourself a favor and be sure that you ask your web developers and designers to follow these tips on your behalf. Want to learn more about how k2dsquared can help you improve your site’s SEO? contact us.   As we see it... A Brand is a Promise. Are you setting the correct expectations, online? Client Focus Doty & Miller Architects The Community Foundation of Broward           © 2009 k2dsquared. All rights reserved. Contact Us Home | About | Services | Method | Samples | Contact |     470 Olde Worthington Rd, Ste 200. Westerville, OH 43082. 614.423.6627 phone. 614.423.6628 fax.